Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. He is dedicated to answering questions to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Honest Truth About Dishonesty, Irrationally Yours, Payoff and Dollars and Sense.
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